Video Credits: Electrolux Group creative video team for showcasing our commitment to sustainability.
We are committed to reducing environmental impact while maintaining fabric quality, user experience, and efficiency.
Image Credits: Electrolux Group 
Responsibilities Include

Lead, design, and conduct generative and evaluative research for products and experiences that blend physical and digital touchpoints.


User Interviews: Conduct one-on-one interviews to understand user needs and experiences.
Usability Testing: Design and execute usability tests to identify areas for improvement.
Surveys and Questionnaires: Develop and analyze surveys to gather quantitative data.
Focus Groups: Facilitate group discussions to capture diverse perspectives and experiences

A/B Testing:
Design and analyze A/B tests to evaluate design alternatives.
Please feel free to contact me for further details and information.
Due to confidentiality agreements, I'm unable to disclose specific details here.





Insight Analysis: Analyze and synthesize research findings into actionable insights and recommendations.
Collaboration: Collaborate closely with UX designers, product managers, and developers to integrate research findings into the design and development process.
Stakeholder Communication: Present research findings and insights to stakeholders clearly and compellingly.
Continuous Learning: Stay up-to-date with the latest UX research methodologies and industry trends.
Futures and Foresight: Utilize foresight methodologies like scenario planning, trend analysis, and horizon scanning to inform strategic decision-making for the future of homes and connected experiences. 

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