Design Researcher & Strategist
Delving deep to address ambitious and ambiguous questions...


As a Senior Design Researcher at Electrolux Group, she works towards driving innovation and shaping the future of home appliances, with a focus on translating complex narratives and research insights into accessible design experiences, services, and products. Her passion lies in designing for adaptable and equitable futures.​​​​​​​
She enjoys learning about philosophy, sociology, and psychology. On weekends you can catch her in a local bookstore, exploring museums, or just people-watching at the public plaza.

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Some of the questions she has helped address: 
 • How can we design a system where smart cities contribute to sustainable mobility and reduce carbon emissions in the transportation sector?
 • How can we design mobility solutions for aging baby boomers to support their longer lifespans and promote active aging?

 • How can construction waste be utilized to promote circular design in the built environment and help address the issue of affordable housing?

Key Skills: 
Design Research, Ethnography, Survey Research, Mixed Methods Research, Interviewing, Critical Analysis, Usability Testing, Storytelling, Industrial Design, UX Research, Environmental Design, and Service Design.
Qualitative Research:
Recruitment, Planning, User Interviews, Usability Testing, Diary Studies, Focus Groups, Heuristic Evaluation, Card Sorting, Diary Studies, Co-Design Workshop, Card Sorting, Tree Testing

Quantitative Research:
Survey Design, A/B Testing, Data Visualization, Statistical Analysis, Experimental Design, Data Mining, Predictive Modeling, Market Research
Software skills: 
Adobe Suite (Ps, Ai, Id), Solidworks, AutoCAD, SketchUp, Twin Motion, Microsoft Office suite, Google Suite, Miro & Mural, 
Figma, Dovetail, Qualtrics, Tableau, User Zoom, Maze, Jira

Publication:
Design Research Society: Another-ism 
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Education:
Art Center College of Design 
Masters of Science in Environmental Design 
Furniture design and fixtures track | Industrial design 

Institute of Environmental Design
Bachelor of Design in Interior Architecture


Certificate

Service Design College
Mastering Service Design | Jan 2023 - Apr 2023
MetaFuture
Futurist | Jan 2023

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Selected Press: 
Core77Rethinking The Future | The Design Collective | 
Voyage LA  | Theconfidencemag | Apnews | Artvoice | 
The Global Indian