Appliances: Microwave oven · Air fryer · Pizza oven · Cooktop · Refrigerator
Research activities
🔍 Discovery
Needs finding: in-home visits and interviews on how people cook and store food, to identify opportunities, routines, pain points, and say-do gaps.
Desirability studies: which cooking and cooling concepts people are attracted to, and why, to inform the design brief.
Perception studies: what signals premium, across generational cohorts, to inform CMF and form factor.
Risk assessment: task analysis and hazard review on the pizza oven, to de-risk high-heat use.
Needs finding: in-home visits and interviews on how people cook and store food, to identify opportunities, routines, pain points, and say-do gaps.
Desirability studies: which cooking and cooling concepts people are attracted to, and why, to inform the design brief.
Perception studies: what signals premium, across generational cohorts, to inform CMF and form factor.
Risk assessment: task analysis and hazard review on the pizza oven, to de-risk high-heat use.
✏️ Concept & human factors
Concept testing: microwave, air fryer, pizza oven, cooktop, and refrigerator concepts evaluated in person with industrial design and CMF.
Human factors: reach, handle force, door and peel handling, surface temperatures, and visibility, with physical mockups.
Icon comprehension: whether people read the panel and the app unprompted, to fix labels before tooling.
Concept testing: microwave, air fryer, pizza oven, cooktop, and refrigerator concepts evaluated in person with industrial design and CMF.
Human factors: reach, handle force, door and peel handling, surface temperatures, and visibility, with physical mockups.
Icon comprehension: whether people read the panel and the app unprompted, to fix labels before tooling.
✅ Validation
Competitive benchmarking: side by side against competitors to confirm the gaps were closed, and differentiators identified
Pizza oven usability: RITE testing on setup, preheat, launch, and cleanup, including error states, iterated between rounds to de-risk launch.
Design validation: large-scale quantitative study before launch.
Competitive benchmarking: side by side against competitors to confirm the gaps were closed, and differentiators identified
Pizza oven usability: RITE testing on setup, preheat, launch, and cleanup, including error states, iterated between rounds to de-risk launch.
Design validation: large-scale quantitative study before launch.
🌱 Product details are under NDA. Reach out to learn more.
