Current-generation appliances are shown below.
My research shaped the next generation, launching in 2027.
My research shaped the next generation, launching in 2027.
Research activities:
🔍 Discovery
Needs finding: 5 studies, in-home visits and interviews across North America, EU, LATAM, and Asia to identify needs, pain points, and opportunities.
Perception studies: 3 studies on what signals premium, across two generational cohorts, to inform the design brief.
Competitive benchmarking: side by side against competitors to locate the gaps worth closing.
Needs finding: 5 studies, in-home visits and interviews across North America, EU, LATAM, and Asia to identify needs, pain points, and opportunities.
Perception studies: 3 studies on what signals premium, across two generational cohorts, to inform the design brief.
Competitive benchmarking: side by side against competitors to locate the gaps worth closing.
✏️ Concept & human factors
Concept testing: 10 studies - front-load, top-load, and tower concepts evaluated in person with industrial design, design identity, and CMF.
CMF studies: 5 studies- material and finish perception, conscious preference and subconscious response, to lock the spec.
Icon comprehension: whether people understand the panel and the app unprompted, to fix labels before tooling.
Concept testing: 10 studies - front-load, top-load, and tower concepts evaluated in person with industrial design, design identity, and CMF.
CMF studies: 5 studies- material and finish perception, conscious preference and subconscious response, to lock the spec.
Icon comprehension: whether people understand the panel and the app unprompted, to fix labels before tooling.
✅ Validation
Embedded UI and mobile app: 5+ RITE testing across washer, dryer, and app, including error states, iterated between rounds.
Design validation: 10+ large-scale quantitative study before launch.
Embedded UI and mobile app: 5+ RITE testing across washer, dryer, and app, including error states, iterated between rounds.
Design validation: 10+ large-scale quantitative study before launch.
🌱 Product details are under NDA. Reach out to learn more.
