Project Brief
How Might We
foster creativity, encourage collaboration, and world-building exercise.
foster creativity, encourage collaboration, and world-building exercise.
Mind Mapping
Mind Mapping
What do parents and children think about current (and future) electric vehicles and conventional cars?
Investigation of their preferences, perceptions, and expectations.
Investigation of their preferences, perceptions, and expectations.
“I believe a city that is designed for people of all ages and abilities, including children, will truly be an inclusive city that will meet the needs of all its citizens and make it more liveable.”
—Prof. Klaus Schwab, founder and Executive Chairman, World Economic Forum
—Prof. Klaus Schwab, founder and Executive Chairman, World Economic Forum
JTBD Canvas
Sustainable Mobility Goals
PESTLE Analysis
Customer Journey Mapping
Customer Journey Mapping
Mapping Actors and Value Proposition
